Northwell Teams Up with XO Group Brand The Bump to Help Prep Expectant Moms for Prenatal Visits and Provide Need-to-Know Pregnancy Information

Northwell Health has teamed up with The Bump.

Northwell Health has teamed up with The Bump, a leading pregnancy brand for first-time moms, to offer Planner+, a new interactive feature within The Bump mobile app that provides expecting moms with must-know information and details about each prenatal doctor visit. The all-inclusive mobile app, which offers a platform to schedule and sync doctor’s appointments on iOS calendars, has leveraged its innovative technology to give users access to the experts at Northwell, New York’s largest health care provider and home to more than 40,000 births each year.

Planner+ prepares expecting moms with a detailed guide to each important prenatal visit throughout her nine months of pregnancy. The guide features appointment-specific information about the visit and what to expect, the most important questions to ask doctors and how to prepare for the appointment. With the new Planner+ feature, not only can the user easily add an appointment to her iOS calendar, but she'll receive a detailed guide to fully prepare for that visit. Additionally, she'll receive a reminder email about her appointment 48 hours before the visit that will include the detailed guide.

In addition to Planner+, of which all content is verified by Northwell Health experts, the health system’s clinical experts will be available nationally to The Bump users through the existing “Real Answers” platform. Northwell fertility, obstetric and pediatric clinicians will contribute advice and guidance on questions from The Bump users across the country.

“The Bump’s presence nationally and in New York as a leading digital platform for expectant mothers and parents will help to further expand the reach of Northwell Health’s 11 maternity programs throughout New York City, Long Island and Westchester County, which deliver 17 percent of all babies in New York State births and one percent nationwide, far surpassing any New York area health system,” said Michael Nimaroff, MD, executive director of Northwell Health Obstetrics and Gynecology Services.  “By teaming up with The Bump and creating a new pregnancy care management feature to the existing app, Northwell physicians can further engage users nationwide by offering them reliable, personalized information.  It’s a great way to communicate our expertise with millennial parents, those who are pregnant or are looking to get pregnant.”

“For first-time moms, each prenatal visit can be both exciting and nerve-wracking,” said Julia Wang, head of digital content for The Bump. “A typical doctor's visit lasts an average of 13 to 16 minutes. So while you may have a lot of questions, you usually only have a short period of time with your doctor. It's not uncommon to leave the appointment without fully understanding what test is being recommended or why you're experiencing a particular symptom. We’re thrilled to arm expecting women with all the information they need and important questions to ask their doctor so they can feel prepared, comfortable and confident during each visit. Planner+ could not have been possible without our relationship with Northwell Health and their trusted medical experts.”

The Bump offers millennial parents and parents-to-be real-time expert advice, diverse lifestyle content and time-saving tools for mobile-first parents. Northwell Health’s expertise in the areas of fertility, pregnancy, postpartum care, pediatrics and childhood and adolescent health continues the commitment of The Bump to provide users with the most trusted, accurate and personalized content and information available.

As part of Northwell Health’s exclusive relationship with The Bump in the New York metro area to offer Planner+, users within the region will see future app updates, making it easier to schedule appointments with Northwell physicians.


About Northwell Health
Northwell Health is New York State’s largest health care provider and private employer, with 21 hospitals and over 550 outpatient facilities. We care for more than two million people annually in the metro New York area and beyond, thanks to philanthropic support from our communities. Our 61,000 employees – 15,000+ nurses and nearly 3,400 physicians, including nearly 2,700 members of Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institute. We're training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. And we offer health insurance through CareConnect. For information on our more than 100 medical specialties, visit

About The Bump 
The Bump is the definitive voice for millennial parents and parents-to-be, providing a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools for parents on the go. As the go-to destination for first-time parents, The Bump utilizes its single-list technology to aggregate and sync baby registries from multiple retailers onto one, easy-to-use list for parents who are managing their registries and those buying for baby. The Bump is part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on social media @TheBump.

Brian Mulligan, Northwell Health
516-321-6773/[email protected]
Melissa Bach, The Bump PR Director
212-515-3594/[email protected]