The Madison Square Garden Company and Northwell Health, announced today a renewed and expanded multi-year marketing partnership designating Lenox Hill Hospital as the Official Hospital Partner of the New York Rangers and an Official Partner of Madison Square Garden. The agreement provides Lenox Hill Hospital and Northwell Health with premier brand integration and exposure across Madison Square Garden’s unrivaled set of assets, including digital platforms, venue signage, presence in the transformed Madison Square Garden, and a health and wellness platform entitled “Life Long Fans, Long Term Health”
“We are proud that Northwell Health views this partnership so strongly, that they not only renewed, but expanded their affiliation with Madison Square Garden,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. “This partnership combines our world-class venue and iconic sports team in a customized marketing platform that provides Northwell Health with unique brand exposure in New York that only MSG could provide.”
“This sponsorship gives Lenox Hill Hospital and our health system great exposure throughout the metropolitan area,” said Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer for Northwell Health. “We are thrilled to be partnered with one of the city’s premier sports franchises and a great entertainment venue like Madison Square Garden.”
As part of the expanded partnership and “Life Long Fans, Long Term Health” platform, Northwell Health will be the presenting partner for the first ever RangersTown 5K, which will take place in Rye, NY on Saturday, November 19. The race expects to have around 1,200 participants with all net proceeds from the event going towards the Garden of Dreams Foundation and the Northwell Health Foundation.
Northwell Health will enjoy significant brand exposure on static and digital signage in Madison Square Garden during every Rangers home game, including branded dasherboards, home bench and penalty box signage, a feature on GardenVision (the center-hung scoreboard) and LED ribbons. Northwell Health will continue to be the presenting partner of the Rangers Club Seats section as well as the exclusive North and South Concierge entrances to the building and two guest services locations in the Arena, a perfect pairing for a brand known for best in class service.
Additionally, Northwell Health will have integration on nyrangers.com, on the official Rangers mobile app and throughout the Rangers social media platforms with content updates and video features throughout the season.