New York (July 6, 2015) – New York’s largest healthcare system, North Shore-LIJ, has selected J. Walter Thompson New York as its lead creative agency. Effective immediately, J. Walter Thompson will lead North Shore-LIJ’s marketing and advertising strategy across its 19 hospitals, more than 400 outpatient physician practices, and medical research, education and other enterprises.
J. Walter Thompson will work with North Shore-LIJ to develop its brand campaign, bringing to life the health system’s leadership position in the healthcare industry. North Shore-LIJ is the state’s largest private employer with more than 54,000 employees and the 11th-largest nonprofit healthcare system in the country.
“J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond,” said Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ.
“North Shore-LIJ is in a unique position to be a partner to patients and consumers throughout their entire lives,” said Lynn Power, President, J. Walter Thompson New York. “We’re thrilled to work with a dynamic, rapidly expanding company that is reaching new heights in the delivery of healthcare. It will be a privilege to partner with their incredible team.”
ABOUT NORTH SHORE-LIJ
One of the nation’s largest health systems, North Shore-LIJ delivers world-class clinical care throughout the New York metropolitan area, pioneering research at The Feinstein Institute for Medical Research, a visionary approach to medical education highlighted by the Hofstra North Shore-LIJ School of Medicine, and healthcare coverage to individuals, families and businesses through the CareConnect Insurance Co. Inc. North Shore-LIJ cares for people at every stage of life at 19 hospitals and more than 400 outpatient physician practices throughout the region. North Shore-LIJ’s hospitals and long-term care facilities have more than 6,400 beds, employ more than 13,000 nurses and have affiliations with about 10,000 physicians. With a workforce of about 54,000, North Shore-LIJ is the largest private employer in New York State. For more information, go to www.northshorelij.com.
ABOUT J. WALTER THOMPSON WORLDWIDE
J. Walter Thompson Worldwide, one of the world’s best-known marketing communications brands, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to be a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.