North Shore-LIJ Changing Name of its HealthPlex Facility

Crain’s Health Pulse
June 2, 2015
What’s in a Name?

When HealthPlex Inc., New York's largest dental insurance provider, filed a lawsuit against the North Shore-LIJ Health System in November 2014, it made accusations of trademark infringement and unfair competition. Wouldn't patients at the new Lenox Hill HealthPlex, after all, be confused because the hospital system also offers dentistry? And so for the past six months, North Shore-LIJ and HealthPlex have hashed out the terms of a settlement regarding the use of the word "HealthPlex." The company, which provides dental insurance administration services, trademarked the word in 1984. Its multipart complaint is online here, here and here, and alleges that that NS-LIJ caused it "substantial damages" and "irreparable harm." The system denied the allegations; its answer to the complaint is here. The two sides settled their differences in April. As a result, the hospital system's free-standing emergency room in Manhattan will change its name to Lenox Health Greenwich Village. NS-LIJ has filed a request to change the name with the New York City Landmarks Preservation Commission, and new signage will likely be up by July. Neither NS-LIJ nor HealthPlex commented on whether any money changed hands, saying the settlement terms were confidential.

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Capital New York
June 1, 2015
North Shore-LIJ Changing Name of its HealthPlex Facility
By Dan Goldberg

North Shore-LIJ Health System has agreed to change the name of its West Village facility after a dental insurance company complained it was too close to its own name.
The Lenox Hill HealthPlex will soon be known as Lenox Health Greenwich Village, according to a press release from LIJ
Healthplex Inc, a dental plan administrator that covers 3.4 million New Yorkers, sued over the similar sounding names and a settlement was announced Monday.
LIJ's six-story medical complex, Manhattan's only freestanding emergency department, opened in 2014 across the street from where St. Vincent's Hospital stood until 2010.
North Shore-LIJ has filed an application with the New York City Landmarks Preservation Commission to change the building's name, and expects to have all signage and marketing changed by Nov. 15.

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