Crain’s Health Pulse
February 14, 2014
Lenox Hill in Marketing Partnership
North Shore-LIJ's Lenox Hill hospital is targeting patrons of Chelsea Piers as potential customers at its coming medical complex on the site of the former St. Vincent's campus in Greenwich Village. The health system and the fitness venue announced a three-year marketing partnership. Lenox Hill will be the health club's "health and wellness partner," and Chelsea Piers will promote the hospital's medical services in customer newsletters, on its widescreen video monitors, and through other events and initiatives. Lenox Hill's goal is to promote its programs for behavioral health, weight management, senior health and other aspects of wellness. The new medical facility is due to open in June.