The painful reality of illness and damage suffered by real people because of smokingis the focus of a new anti-tobacco ad campaign. Launched by the Centers for Disease Control and Prevention, the ads show the toll of illnesses caused by smoking and secondhand smoke.
The “Tips from Former Smokers” campaign features ex-smokers with tobacco-related diseases and disabilities. The ads focus on lung and throat cancer, heart attack, stroke, Buerger’s disease and asthma. Former smokers give tips on how they quit successfully.
The real, painful consequences of smoking are hard to watch, but such ads often persuade smokers to make quit attempts, discourage children from initiating smoking and encourage ex-smokers to stay away from cigarettes. Yet despite the known dangers of smoking, approximately 20 percent of the nation continues to smoke and every day more than 1,000 adolescents become daily smokers.
The campaign will cost the federal government $54 million; the tobacco industry spends the same amount for marketing and promotion every two days.
The North Shore-LIJ Center for Tobacco Control offers quit-smoking help. Call us at 516-466-1980.
For telephone counseling, call the New York State Smokers’ Quitline at 1-866-NY-QUITS. The national quitline number is 1-800-QUIT-NOW.